Acamar Films has announced it will launch the latest series of “Bing” on its new mobile app “Bing: Watch, Play, Learn.”

For the first-time, the show will cover Bing’s birthday, Bing’s Halloween celebration and Bing’s Christmas. It will run on Acamar’s app which features ad-free episodes along with educational games and activities designed to encourage positive emotional development.

The app has been launched on Apple App Store, Google Play and soon will be available on the Amazon Appstore. It provides the ability to watch three brand new episodes for free. Additional content will be unlockable for a monthly fee.

“This new digital home for all things ‘Bing’ gives Acamar Films the opportunity to deliver brand new Bing episodes and learning games directly to Bingsters and to the grown-ups in their lives,” says Jodie Morris, executive director, content, Acamar Films. “It’s incredibly exciting that, as a digitally-minded company, we can share new ‘Bing’ content ahead of broadcast and strengthen our own direct relationship with our audience.”

“The Bing: Watch, Play, Learn” app will be supported by an extensive marketing and PR campaign. This new app is initially U.K.-only, with plans to expand the offering globally in 2020. It will debut ahead of this year’s Brand Licensing Europe, where Acamar Films will discuss its work with “Bing” in an animation-focused keynote.