9 Story Media Expands ‘Karma’s World’ Licensing

A raft of international agents has been named for the children’s property.
License Global

June 9, 2021

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9 Story Media Group and Karma’s World Entertainment have announced that they have partnered with multiple international licensing agencies to build out the global licensing program for their new animated series “Karma’s World.” 

New partners include: 

  • Haven in Australia & New Zealand; 
    • The Wizards in France; 
      • TBR The Brand Residence in Germany; 
        • Planeta Junior in Spain, Portugal and Italy; 
          • BLA! Boutique Licensing Agency in the Nordics and Eastern Europe; 
            • License Connection in Benelux; and  
              • Lotus in Latin America.  

                The roster of agents also includes Retail Monster in the U.K., which was announced last month. Deals were secured by 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division. 

                “We are thrilled to join forces with Haven, The Wizards, TBR The Brand Residence, Planeta Junior, BLA! Boutique Licensing Agency, License Connection and Lotus, to turn ‘Karma’s World’ into a leading global brand,” says Kristin Lecour, co-vice president, consumer products, 9 Story. “Working with this team of best-in-class agents to develop bespoke programs alongside licensees, retailers and marketing partners will ensure success at a regional level. With the brand’s powerful messages about empowerment, self-expression and using your voice to change the world, we are excited for ‘Karma’s World’ to make its mark internationally.”  

                Set

                to premiere globally on Netflix later this fall, “Karma’s World “has already built out a roster of licensees, including global partnerships with Scholastic and Mattel, with additional partnerships to be announced soon. 9 Story Brands will work with the international agents to develop regional licensing programs across apparel, accessories, back to school, HBA, role play, arts and crafts and more. 9 Story will be supporting each territory with localized YouTube, social media and public relations strategies as well as working alongside Mattel and Scholastic to build out regional approaches specific to each market.  

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