“44 Cats” has announced new licensing deals in a variety of verticals.

The nightwear collection from TDP Textile Aykroyds is about to enter the market through F&F and Amazon, while official U.K. toy partner Simba Dickie’s Siso Toys started distributing the all-cat collection in February. The toys created by master toy partner Toy Plus are based on the key elements of the series - music, creative play patterns and collectability.

 Other consumer product deals are in place with U.K. partners including John Toys and Amscan developing products with multi territorial deals and many others such as Sony Music, Dreamtex, Redan Publishing, Fashion U.K., Ravensburger, Clementoni, Chicco and Bip.