The newest season of “Booba” premiered on Netflix on Jan. 20. In further deals, ITV picked up seasons two and three for its new, free streaming platform, ITVX. STAR Channel exclusively acquired all four seasons for Greece, and 9GO! (Australia) and Pro Plus (Slovenia) both signed for the new fourth season, which all launched in Q4 2022. Season five is currently in production and scheduled to be delivered in 2024.
The new broadcast developments follow
3D Sparrow’s appointment of IMG as the global licensing agency
for “Booba” in 2022. IMG is currently building an extensive consumer products program across toys, apparel, FMCG, events and promotions.
“‘Booba’ has been on a remarkable international journey over the last few years and quickly established
“Booba” recently reached the milestone of 1 billion quarterly views on YouTube for the first time in Q4 2022, taking the brand to a total of 15.3 billion views to date.
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