New broadcast partners signed amid a growing consumer products program.

License Global

January 31, 2023

1 Min Read
Characters from Booba
Characters from "Booba"3D Sparrow

Independent U.K. animation studio, 3D Sparrow Group, has expanded its non-dialog preschool and family comedy property, “Booba,” with the launch of the show’s fourth season, signing of new broadcast partners and a growing consumer products program.  

The newest season of “Booba” premiered on Netflix on Jan. 20. In further deals, ITV picked up seasons two and three for its new, free streaming platform, ITVX. STAR Channel exclusively acquired all four seasons for Greece, and 9GO! (Australia) and Pro Plus (Slovenia) both signed for the new fourth season, which all launched in Q4 2022. Season five is currently in production and scheduled to be delivered in 2024.  

The new broadcast developments follow 3D Sparrow’s appointment of IMG as the global licensing agency for “Booba” in 2022. IMG is currently building an extensive consumer products program across toys, apparel, FMCG, events and promotions.  

“‘Booba’ has been on a remarkable international journey over the last few years and quickly established itself in the hearts and homes of audiences around the world,” says Oli Bernard, chief executive officer, 3D Sparrow. “It’s fantastic to see the new seasons continuing to gather significant momentum, as demonstrated by the ongoing interest from audiences, broadcasters, platforms and licensees alike. We’re looking forward to fans enjoying ‘Booba’ and friends’ latest installment alongside the engaging merchandise offering – which both promise even more of the joy, fun and playful spirit they’ve come to know and love from the brand.” 

“Booba” recently reached the milestone of 1 billion quarterly views on YouTube for the first time in Q4 2022, taking the brand to a total of 15.3 billion views to date. 

Read more about:

NetflixIMG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like