2C 2.0 to Make Social Campaign for ‘Blue’s Clues & You!’ Product Line

Promos have been created for the newest “Blue’s Clues & You!” product launch.

Launching the first line of toys for “Blue’s Clues & You!,” the remake of the curriculum-driven interactive series “Blue’s Clues,” Nickelodeon has teamed with 2C 2.0 to create a linear and social advertising campaign.

The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome “Blue’s Clues & You!” toys, games and plush. 

Once the shoot was completed 2C created a product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto. The campaign also includes a mini-series of short social spots.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.