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2C 2.0 to Make Social Campaign for ‘Blue’s Clues & You!’ Product Line

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Promos have been created for the newest “Blue’s Clues & You!” product launch.

Launching the first line of toys for “Blue’s Clues & You!,” the remake of the curriculum-driven interactive series “Blue’s Clues,” Nickelodeon has teamed with 2C 2.0 to create a linear and social advertising campaign.

The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome “Blue’s Clues & You!” toys, games and plush. 

Once the shoot was completed 2C created a product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto. The campaign also includes a mini-series of short social spots.

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