‘Bluey’ Grows Licensing Deals in the Italian Market

Maurizio Distefano Licensing announces retail and licensing growth for the brand in the region.
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License Global

September 7, 2022

“Bluey” characters.
“Bluey” characters.BBC

Maurizio Distefano Licensing

, Italian agent for the

BBC Studios

property, “


,” has announced a busy second half of the year for the animated show as the “Bluey” licensing program continues to grow. 

Summer began with the launch of the Fabbri Editori-branded Mondadori book series, including an activity book and three novelty books inspired by episodes from the series. In June, Dulcop launched a line of “Bluey” soap bubbles, and Grabo launched fairground balloons featuring characters from the series. 

PonPon Edizioni hit the newsstands in July with activity arts and crafts and magic pen albums. This month will see the publication of the first “Bluey” magazine in the Italian market, accompanied by free gifts every month.  

And retail activity will accelerate in Q3 2022. Diramix will distribute a “Bluey” sticker album in kiosks; Multiprint will launch stamp sets for summer and the back-to-school period; Clementoni plans super color puzzles in different sizes and


will launch jigsaw

puzzles featuring scenes from the show. 

Dolfin is planning an Epiphany 2023 range of treats and surprises and a chocolate egg dedicated to the animated series for Easter 2023. Ciao will launch a “Bluey” carnival costume in Q1 2023, followed by seasonal themed games. And for meet and greets and special events, SoLuna announced a Bluey character costume. 

More announcements and launches are expected this summer and in the coming months. 

“We are proud to have brought ‘Bluey’ to Italy,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “It’s a property that clearly had massive potential right from the start as Rai confirmed when it chose ‘Bluey’ for its programming schedule. That potential has been more than underlined with the success and growth of the licensing program. ‘Bluey’ is a wonderful property with very strong prospects, both now and in the long term.” 

BBC Studios is exhibiting at Brand Licensing Europe 2022. Find more info 


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