Strawberry Shortcake Expands Abroad

American Greetings Properties is continuing to expand the global reach of Strawberry Shortcake with new deals in Malaysia and Mexico.

In Malaysia, AGP has renewed its partnership with apparel company Yong Chang Industries, in a deal brokered by licensing agent Medialink. Yong Chang will continue to focus on children’s apparel for the Strawberry Shortcake brand in specialty, fashion and mass-market stores.

In Mexico, where Strawberry Shortcake is known as Rosita Fresita, licensing agent Exim has brokered a new partnership for AGP with Pacific for Rosita Fresita-branded bicycles, tricycles, scooters, skateboards and electric ride-ons. Product will be available this year.