Steve & Barry’s Offers New Celebrity Line | License Global

Steve & Barry’s Offers New Celebrity Line

Discount retailer Steve & Barry’s launched its latest fashion alliance last week with the introduction of Dear by Amanda Bynes. The initial collection is comprised of 200 pieces—including everything from jewelry to jeans—and no item costs more than $19.98. This line comes on the heels of Steve and Barry's collaboration with Sarah Jessica Parker and the Bitten line.

“Amanda is a terrific partner for Steve & Barry’s," says Steve & Barry's co-CEO Barry Prevor. "Her fashion sense is young and smart and her collaboration with our designers has yielded a collection we know young women are going to be excited about. But more than that, Amanda is totally in sync and 100 percent behind what we're doing here—creating great-quality products for our customers at prices that leave money for fun."