Starbucks Strikes An Accord With Concord Music Group | License Global

Starbucks Strikes An Accord With Concord Music Group

Starbucks and Concord Music Group formed Hear Music, a new record label that will partner with artists and distribute recordings at Starbucks locations as well as through traditional music channels. The deal builds upon past collaborations that include Ray Charles’ “Genius Loves Company” and Sergio Mendes’ “Timeless”. The company will be based in Los Angeles, CA, with Ken Lombard, president of Starbucks Entertainment, serving as chief manager and reporting directly to the management committee. He will work closely with Glen Barros, president of Concord Music Group, on the day-to-day activities of the venture. Concord Music Group also will serve as a creative partner, working collaboratively with Starbucks on promotions, distribution, and marketing for Hear Music outside of Starbucks.