Star Ride Kids Grows Its Licensing Portfolio

Star Ride Kids, Inc., took on five licenses, including Topps Wacky Packages; NECCO Candies; Smarties candies; Just Born Confections; and Nestle Nesquik, with T-shirts due on shelves this summer. The company also plans to partner with Chrysler on a line of screen-printed Ts and fleece sweatshirts for boys with graphics of some of the automaker's vintage rides.