Sprout Joins Thanksgiving Parade

Sprout has announced that Chica the Chicken, host of “The Sunny Side Up Show” and star of the upcoming series “The Chica Show,” will headline the TV channel’s float in the 86th Annual Macy's Thanksgiving Day Parade on Nov. 22.

Designed by the Macy's Parade Studio, the Sprout float will celebrate the premiere of “The Chica Show,” which debuts on Nov. 24. The float will feature a barn and tree house inhabited by Chica and the gang.

"For more than 80 years the Macy's Thanksgiving Day Parade has been the ultimate venue for children's entertainment," says Amy Kule, executive producer, Macy's Parade. "Sprout's mission is one that perfectly aligns with the parade's entertainment for kids goal, and we are thrilled to welcome Chica and her friends from Sprout to the line-up this year on a truly whimsical float that will be a big hit with millions of spectators." 

“The Chica Show” will mix live-action and animation as Chica the Chicken and her friends explore the Costume Coop, a playful shop filled with every costume imaginable. 

To hail the new float and the launch of the show, Sprout is holding a Chica Squeakstakes online where Chica fans have the opportunity to vote for the outfit Chica will wear in the sneak peak episode of “The Chica Show” that will air on Halloween. Every kid who votes will be entered in a sweepstakes to win a trip to this year’s Macy's Thanksgiving Day Parade.