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YETI Launches Tottenham Hotspur-Branded Insulated Drinkware and Accessories

YETI will also supply drinkware, coolers and accessories to the Club’s Training Center.

License Global

November 11, 2022

1 Min Read
YETI x Tottenham Hotspur Drinkware
YETI x Tottenham Hotspur DrinkwareTottenham Hotspur

Tottenham Hotspur has signed a three-year licensing agreement with YETI, a global designer, retailer and distributor of outdoor products.

As part of the agreement, YETI will produce club-branded insulated drinkware and accessories that are available to fans via the club’s retail outlets. YETI will also supply drinkware, coolers and accessories to the club’s Training Center, including men’s and women’s first teams and the academy.

As a founding member of Products of Change, Tottenham Hotspur is continually striving to source sustainable products and eliminate single-use plastic across its retail range and wider operations.

“We are delighted to be working with YETI on bringing its fantastic range of products to both our fans and players,” says Gary Jacobson, brand licensing manager, Tottenham Hotspur. “YETI has built a strong reputation and become a leader in the field of sustainable and durable outdoor products and we are sure the range of Spurs-branded drinkware and accessories will prove popular.”

“Since we first spoke with the Club, we learned our products integrated with the team, staff and football community as seamlessly as it does for our core outdoor communities, like backcountry snowboarders, alpinists and anglers,” says Bill Neff, vice president, marketing – EMEA, YETI. “YETI and Spurs have a shared passion for a sustainable future and to help provide a better experience for all staff and fans.”

Related:Sustainability in Licensing, Merchandising and Retail

Gary Jacobson recently spoke about Tottenham’s sustainability plans at Brand Licensing Europe in London, while the club was named ‘Best Sports Licensed Property’ at the 2022 Licensing Awards in September.

About the Author(s)

License Global

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