WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W” that has been a part of the company’s long history.
The logo, originally designed for WWE Network, will now represent the whole brand.
The new logo was unveiled on Twitter Friday by Vince McMahon, the company's chairman and chief executive officer, and made its debut in front of fans Sunday during "SummerSlam" on the WWE Network and pay-per-view TV.
“We are excited to launch a new logo that reflects the evolution and future of WWE’s global brand,” says Stephanie McMahon, chief brand officer, WWE. “While we usher in a new iconic brand identity, WWE’s best-in-class entertainment, which has stood the test of time for the past 50 years, will continue to reward our fans’ passion with our exciting blend of unique characters, incredible athleticism and engaging storylines.”
The update happens as the sports brand continues to roll out its network worldwide. The U.S. English-language version of WWE Network is now available in more than 170 countries and territories including Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics. The network is expected to be live in the U.K. by October and plans for the network in Italy, U.A.E., Germany, Japan, India, China, Thailand and Malaysia will be communicated at a later date.