Post Consumer Brands and the WWE have announced an expanded partnership that brings wrestling superstars Becky Lynch and Big Show to cereal boxes.
Raw Women’s Champion Becky Lynch will be featured on the front of a Golden Crisp cereal box beside classic brand mascot Sugar Bear. For his part, the Big Show will be featured on boxes of Honeycomb cereal.
“Post and WWE are the perfect match, as both brands appeal to the entire family,” says Roxanne Bernstein, chief marketing officer, Post Consumer Brands. “WWE programming is family-friendly, with more parents and kids watching its action-packed content together than other sports leagues. This partnership is a great way for us to engage with fans of WWE.”
The partnership will be supported by a variety of social media and marketing initiatives, including digital spots featuring Becky Lynch and Big Show.”
“We are excited to expand our partnership with Post, which leverages the family-friendly essence and reach of the WWE brand,” adds John Brody, executive vice president, global sales and head of international, WWE. “Having our larger-than-life WWE superstars featured on millions of Honeycomb and Golden Crisp boxes is a tremendous statement for our partnership and will enable Post to further reach millions of families across the country.”
The partnership adds to the WWE’s growing licensing portfolio. Earlier this year, the brand inked an agreement with The Coalition and Microsoft to have wrestler and actor Dave Bautista appear in “Gears of War 5.”