World Rugby, via its master licensee, IMG, has appointed Legends as official retail partner and operator for Rugby World Cup 2023 in France. 

Taking place next year, Sept. 8-Oct. 28, the pinnacle event in the men’s fifteens game will build on the success of Japan 2019 where Legends served as the official retail partner and operator.  

Legends will operate all official retail stores for Rugby World Cup 2023 in venues and celebration areas in the host cities. Two flagship stores in Paris and Marseille are also set to open in August 2023. The physical stores will be stocked with merchandise featuring all 20 participating teams, exclusive event memorabilia for men, women and children, as well as a large range of licensed products including official replica jerseys and the official Gilbert match ball.  

“Legends is proud of its long-standing relationship with World Rugby, and we are excited to once again bring fans a spectacular retail experience and expansive offerings for Rugby World Cup 2023 in France, a location where Legends has a growing presence and commitment,” says Victoria Hawksley, vice president, international retail, Legends. 

As the official retail partner, and in line with World Rugby’s Environmental Sustainability Plan 2030, Legends will support all environmental initiatives with the delivery of a retail operation for Rugby World Cup 2023 consistent with the company’s ongoing standards of delivery throughout its global business. 

Related:FIBA Appoints IMG as Global Master Licensee for 2023 World Cup

“Our ambition is to deliver a world-class experience for rugby fans in France in 2023 and Legends will help us achieve that mission, bringing their expertise and comprehensive experience to the table to deliver an outstanding event,” says Alan Gilpin, chief executive officer, World Rugby. “Through a network of official retail stores covering all hosts’ venues and cities, we will innovate together and give fans a tangible memory of what promises to be a spectacular tournament on and off the pitch.” 

 IMG is exhibiting at Brand Licensing Europe 2022. Find out more info here.