Wilson Tops NFLPA Sales

Seattle Seahawks quarterback Russell Wilson has reclaimed his No. 1 position on the NFLPA Top 50 Player Sales list through Q2. 

April 6, 2018

Wilson Tops NFLPA Sales

Seahawks quarterback returns to No. 1 position after brief unseating by Tom Brady.

Seattle Seahawks quarterback Russell Wilson has reclaimed his No. 1 position on the NFLPA Top 50 Player Sales list through Q2.

Wilson closed out 2014 on the top of the list as well, but was unseated in Q1 2015 by fellow quarterback Tom Brady.

Joining Wilson in the Q2 top five are quarterbacks Brady, Peyton Manning and Aaron Rodgers, along with defensive end J.J. Watt.

The list is released quarterly by the NFLPA via its licensing and marketing arm NFL Players Inc., and is based on overall sales of all licensed products from online and traditional retail outlets as reported by more than 80 NFLPA licensees such as Fanatics, Nike, VF Imagewear, Outerstuff, Fathead, McFarlane Toys, Oyo Sportstoys, Bleacher Creatures, FBF Originals, Forever Collectibles, FanPrint, Aminco, Photo File and New Era. 

Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, player murals, figurines, matted and framed photos, bobbleheads, lanyards, keyrings, pins, drinkware, socks, jewelry

and electronic device accessories, among others.

Other highlights from Q2 (June 1–Aug. 31) include:

  • Wilson is the top seller in both men’s and women’s Nike jerseys. In fact, six Seattle players are featured in the top 25 of jersey sales. Watt leads defensive players in Nike jersey sales (No. 5) while Beckham Jr. debuts in the top 10 (No. 9). 
    • Peyton Manning leads all sales in name and number-branded t-shirts, while Rodgers is the leader among women’s tees.
      • Brady is outselling the competition in Fatheads, Oyo Sportstoys and Funkos.
        • Bryant is leading sales in bobbleheads and FBF Originals socks.
          • Watt has sold the most from a new collection of Bleacher Creature plush dolls, which were showcased with Watt on HBO’s "Hard Knocks."
            • Among the top sellers in collegiate co-branded products, Wilson (Wisconsin) leads in Oyo Sportstoys, Mariota (Oregon) in Photo File images and Fatheads, and Cam Newton (Auburn) in jersey sales reported by Fanatics.
              • Wilson, Peyton Manning, Rodgers, Watt and Brady are most popular among kids in hardlines and apparel, which includes licensees Bleacher Creatures, Outerstuff and Oyo Sportstoys.
                • In women’s apparel, Wilson, Peyton Manning, Rodgers, Watt and Bryant reign supreme in the top five. 

                  YTD (March 1–Aug. 31) Top 50 Player Sales

                  • Russell Wilson, QB
                    • Tom Brady, QB
                      • Peyton Manning, QB
                        • Aaron Rodgers, QB
                          • J.J. Watt, DE
                            • Dez Bryant, WR
                              • Colin Kaepernick, QB
                                • Richard Sherman, DB
                                  • Jason Witten, TE
                                    • Odell, Beckham, Jr., WR
                                      • Rob Gronkowski, TE
                                        • Marshawn Lynch, RB
                                          • Tony Romo, QB
                                            • Andrew Luck, QB
                                              • Drew Brees, QB
                                                • Jordy Nelson, WR
                                                  • Marcus Mariota, QB
                                                    • Calvin Johnson, WR
                                                      • Clay Matthews, LB
                                                        • DeMarco Murray, RB
                                                          • Jimmy Graham, TE
                                                            • Matt Forte, RB
                                                              • Joe Haden, DB
                                                                • Teddy Bridgewater, QB
                                                                  • Luke Kuechly, LB
                                                                    • Jameis Winston, QB
                                                                      • Antonio Brown, WR
                                                                        • Kam Chancellor, SS
                                                                          • Ryan Tannehill, QB
                                                                            • Eli Manning, QB
                                                                              • Earl Thomas, DB
                                                                                • Derek Carr, QB
                                                                                  • Sammy Watkins, WR
                                                                                    • Eddie Lacy, RB
                                                                                      • Jamaal Charles, RB
                                                                                        • Le'Veon Bell, RB
                                                                                          • Alshon Jeffery, WR
                                                                                            • LeSean McCoy, RB
                                                                                              • Khalil Mack, LB
                                                                                                • Philip Rivers, QB
                                                                                                  • Joe Flacco, QB
                                                                                                    • Ndamukong Suh, DL
                                                                                                      • Cam Newton, QB
                                                                                                        • Ben Roethlisberger, QB
                                                                                                          • Julian Edelman, WR
                                                                                                            • A.J. Green, WR
                                                                                                              • Darrelle Revis, DB
                                                                                                                • Amari Cooper, WR
                                                                                                                  • Demaryius Thomas, WR
                                                                                                                    • Navorro Bowman, LB

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