Liverpool FC; and
WildBrain CPLG is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.
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For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail licensing deal with fashion retailer RIVA for a line of apparel and accessories. Andy Enterprises is now on board for an apparel and accessories range across Arsenal and Liverpool FC; Trucare is launching bedding and homewares across FC Barcelona and Manchester City; and ESAL is creating footballs for FC Barcelona and Liverpool FC. Further partners secured include Hollywood
“Football continues to be the most popular sport across the Middle East and North Africa and is also a significant trend at retail,” says Roberto Pallottini, licensing manager, WildBrain CPLG MENA. “We are proud to welcome these partners to the local licensing programs for these internationally renowned European football clubs and to create lifestyle-focused products for the brands in the region.”
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