The collaboration, called “Die With Your Boots On,” is named after the 1983 song of the same name and is driven by West Ham die-hard and Iron Maiden founder Steve Harris.

License Global

December 2, 2019

1 Min Read

West Ham United has teamed up with legendary East End band Iron Maiden for a rockin’ collaboration.

Iron Maiden founder Steve Harris helped launch the kit named after the Iron Maiden song “Die With Your Boots On.” The kit will be available later this month.

“I think it’s brilliant,” says Harris. “I really love that version and color of the crest, and that old classic kind of kit. It’s a modern shape but with a retro design, and I like that. Up the Irons!”

Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s logo. From 1965 onwards, Harris has been been an avid fan of West Ham United.

“I went to see West Ham play against Newcastle when I was nine and my mate was ten,” adds Harris. “We jumped on a bus and went to the game, and they won 4-3 and that was it. I was hooked! When I’m up there playing and I see fans in the audience wearing West Ham stuff it gives me goosebumps.”

Iron Maiden fans have long celebrated Harris and his band by representing the club, so much so that West Ham took notice.

“One weekend last summer our club shop was inundated with rock fans from all across the globe, and we realized that Iron Maiden were playing two sold out shows at the O2,” says Tracey Stratton, licensing manager, West Ham. “It makes perfect sense to launch this collaboration, and with Steve’s passion for it and attention to detail it has been amazing.”

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License Global

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