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Wendell Scott Taps FanGirl to Rep NASCAR Trailblazer
The Wendell Scott Foundation has appointed FanGirl Consulting and Brand Management as its global licensing agent.
License Global
September 21, 2020
1 Min Read
The Wendell Scott Foundation is a national, not-for-profit 501c3 established to commemorate Wendell Oliver Scott, the first African American race car driver to win the Grand National race, NASCAR’s highest level.
Festival of Licensing exhibitor, FanGirl Consulting and Brand Management, will oversee the following:
Ιdentifying licensing and retail opportunities in all consumer product categories;
Building a direct-to-consumer retail program and e-commerce strategy; and
Collaborating with promotional partners to celebrate key anniversaries in Wendell Scott’s career and to and promote diversity.
"I'm excited for the opportunity to supply Wendell Scott fans all over the world the level of merchandise and apparel that they deserve,” says Warrick Scott, chief executive officer, the Wendell Scott Foundation. “We are excited to be represented by FanGirl and the amazing work that they do.”
“We are honored and thrilled that the Wendell Scott Foundation has selected the FanGirl team to be its global licensing agent,” says Anita Castellar, chief executive officer, FanGirl Consulting and Brand Management. “Wendell Scott’s story is a racing story which has the civil rights movement as its backdrop. He was a talented driver and a trailblazer in NASCAR. We look forward to working with the Foundation to celebrate his legacy and build this licensing franchise.”
FanGirl will attend the Festival of Licensing virtual event, which kicks off Oct. 6, and are currently scheduling appointments. You can register for the event by visiting the Festival of Licensing website and check out License Global’s Backstage Pass for the event now!
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