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Wendell Scott Taps FanGirl to Rep NASCAR Trailblazer

The Wendell Scott Foundation has appointed FanGirl Consulting and Brand Management as its global licensing agent.

License Global

September 21, 2020

1 Min Read
Wendell Scott Taps FanGirl to Rep NASCAR Trailblazer.png

The Wendell Scott Foundation is a national, not-for-profit 501c3 established to commemorate Wendell Oliver Scott, the first African American race car driver to win the Grand National race, NASCAR’s highest level.

Festival of Licensing exhibitor, FanGirl Consulting and Brand Management, will oversee the following:

  • Ιdentifying licensing and retail opportunities in all consumer product categories;

  • Building a direct-to-consumer retail program and e-commerce strategy; and

  • Collaborating with promotional partners to celebrate key anniversaries in Wendell Scott’s career and to and promote diversity.

"I'm excited for the opportunity to supply Wendell Scott fans all over the world the level of merchandise and apparel that they deserve,” says Warrick Scott, chief executive officer, the Wendell Scott Foundation. “We are excited to be represented by FanGirl and the amazing work that they do.”

“We are honored and thrilled that the Wendell Scott Foundation has selected the FanGirl team to be its global licensing agent,” says Anita Castellar, chief executive officer, FanGirl Consulting and Brand Management. “Wendell Scott’s story is a racing story which has the civil rights movement as its backdrop. He was a talented driver and a trailblazer in NASCAR. We look forward to working with the Foundation to celebrate his legacy and build this licensing franchise.”

FanGirl will attend the Festival of Licensing virtual event, which kicks off Oct. 6, and are currently scheduling appointments. You can register for the event by visiting the Festival of Licensing website and check out License Global’s Backstage Pass for the event now!

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FanGirlNASCAR

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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