Warriors, Rakuten Sports Enter Strategic Partnership to Develop Key APAC Markets

Rakuten Sports will support the franchise by developing partner-based deals.
License Global Logo
License Global

April 28, 2022


The Golden State Warriors and Rakuten Sports have entered a strategic partnership for business development and partner acquisition in key Asia Pacific markets.  

Under this agreement, Rakuten Sports – a Rakuten Group service focused on creating partnerships built on shared values with professional sports teams, athletes, brands and rights-holders around the world – will become the exclusive international partner in Japan, Taiwan and Singapore for the promotion and sale of Warriors partnership packages in these three markets. Rakuten Sports will support the franchise by developing partner-based deals in these key markets. 

“Through this partnership with Rakuten Sports, we are excited to identify companies in key Asia Pacific markets that share our values, as well as our desire to grow as brand partners and have a positive impact on the global community,” says Mike Kitts, executive vice president, Warriors.  “We know that less than one percent of NBA fans worldwide have the opportunity to attend

a game in person, but there is a very clear global appetite and fanbase for Golden State Warriors basketball. For us, driving engagement and interaction opportunities with those fans is paramount.” 

“Since making history by unveiling our jersey partnership in 2017, the Warriors and Rakuten have worked together to delight fans and grow our brands and the sport of basketball as a whole,” says Rahul Kadavakolu, vice president  Rakuten’s Sports Business. “The Warriors are a model for the sport of basketball today, and we are proud to team up again to bring in like-minded brands and partners for the Warriors in Asia.” 

The Warriors will visit Japan this fall for the

NBA Japan Games 2022, presented by Rakuten to play two preseason games

against the Washington Wizards at Saitama Super Arena. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.