USWNTPA, CultureFly Kick Off Collector Boxes Program
U.S. Women’s National Team Players Association (USWNTPA) and CultureFly have launched collector boxes, exclusively available at Walmart.
USWNTPA collector boxes will include exclusive player products and accessories for $19.88 each. The boxes will debut ahead of the 2019 FIFA Women's World Cup in France later this month.
“It’s extremely rare in sports for the whole country to be united and root for one team,” says Edward Erani, chief executive officer, CultureFly. “Everyone will be supporting this group of amazing athletes on their quest for a championship! The product at Walmart is a celebration of the team’s hard work and dedication to the sport and the U.S.”
In addition to the boxed merchandise from CultureFly, fans can also purchase collectible vinyl figures of veteran stars Julie Ertz, Alex Morgan and Christen Press at participating Walmart locations.
REP Worldwide, who represents the USWNTPA and MLSPA, executed the licensing deal.