Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
December 13, 2022
Upper Deck, an entertainment and sports collectible company, has announced the signing of emerging hockey prospect, Brayden Yager. Under the exclusive agreement, the company will be the sole producer of his autographed trading cards and a new memorabilia collection that includes authenticated hockey pucks, limited-edition jerseys and memorabilia featuring Yager's image and autograph.
Yager, the Canadian-born center for the Moose Jaw Warriors in the Western Hockey League, is the first Warrior to be named the CHL Rookie of the Year. During the 2021-22 season, Brayden scored 59 points, including 34 goals in just 63 games, breaking a 38-year franchise record.
“Upper Deck is committed to producing high-quality collectibles for the highest-quality players,” says Jason Masherah, president, Upper Deck. “Yager is a prime example of one of these players, demonstrating exceptional talent and love for the game in the early stages of his career. We consider it an honor to become the exclusive producer of Yager's trading cards, collectibles and memorabilia and are excited for more record-breaking seasons to come.”
Upper Deck's Authenticated Yager memorabilia will showcase his greatest moments along with Moose Jaw Warriors jerseys, hockey pucks and a 20"x16" "Cold Strike" autographed print depicting Yager shooting a puck on the ice in his black Warriors jersey. The UDA collection also includes limited-edition memorabilia of the WHL Moose Jaw Warriors jerseys and the "Cold Strike" print, both inscribed “CHL ROY.”
“When you look at some of the legendary and world-class hockey players associated with Upper Deck, it's a dream come true to be included with such world-class athletes,” says Yager. “As someone who grew up connecting with my hockey heroes through trading cards and autographed memorabilia, creating the same unique, authentic connection with fans is important to me. I'm excited to sign with Upper Deck, who will ensure that fans only receive the best Brayden Yager collectibles.”
Read more about:Upper Deck
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024