Bodyarmor Sports Drink will provide corner branding inside the mixed martial arts organization’s Octagon.

NORTH AMERICA–UFC has entered into a multi-year partnership with Bodyarmor Sports Drink, establishing the brand as the first-ever “Official Sports Drink” of UFC.

In addition, Bodyarmor will supply a line of sports hydration products to the UFC Performance Institute’s two “Bodyarmor Hydration Stations.”

The sports drink brand will also provide corner branding of stools, towels and buckets inside UFC’s Octagon during all U.S.-based events. It will also have a presence on UFC.com and live-event programming, as well as be integrated into multiple UFC-based social and digital platforms.

The UFC x Bodyarmor Sports Drink partnership will kick off in 2018.