Legends Hospitality will operate retail shops at more than 40 UFC events every year.

GLOBAL- Mixed martial arts league UFC has named Legends Hospitality as its first-ever global event retail partner, in a deal negotiated by IMG.

Through the new partnership, Legends will manage UFC retail shops at all events and fan experiences, both domestic and international. 

“As one of the most prominent and well-respected sports and entertainment brands in the marketplace today, we’re confident that Legends will utilize their fan-centric approach and retail acumen to provide fight fans around the world with the best possible experience,” says Ike Lawrence Epstein, COO, UFC.