7-Eleven will now have a presence on UFC.com and live-event programming.

NORTH AMERICA–UFC has tapped 7-Eleven to serve as the global brand’s first-ever “Official Convenience Store” throughout the U.S. and Canada.

To celebrate the partnership, the two brands have launched a peel-to-win Big Gulp sweepstakes, which will include prizes such as a 2017 Harley-Davidson Motorcycle, five Replica UFC Championship belts, 100 Xbox One EA UFC 2 games and more. Other prizes will include food and beverage prizes redeemable at 7-Eleven and discounts at UFCStore.com.

In addition to the sweepstakes and product placement inside UFC’s Octagon, 7-Eleven will also have a presence on UFC.com and live-event programming. It will also be integrated across multiple UFC social and digital platforms.