UFC Celebrates 30th Anniversary with Licensing

Mixed martial arts organization will introduce an anniversary collection and brand extensions in new categories and territories worldwide.
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License Global

May 9, 2023

UFC logo.
UFC logo. UFC


has announced a new collection of 30th anniversary products developed across multiple categories and a growing roster of key licensing partners creating merchandise for the popular sports organization in 2023 and beyond.

Some of UFC’s strategic licensing partners developing anniversary products include UFC’s official outfitting partners, Venum, Dyaco and Opro, for fight kits, fight gloves and mouth guards, respectively. Legends, Timex and Culture Kings add to the collection with newly developed 30th anniversary apparel, accessories, headwear, drinkware, watches and streetwear. Fans looking for 30th anniversary gifts and novelties can look to New Zealand Mint for precious metal collectible coins, Panini for Instant Cards and Big Shots for the Instagram-famous collectible athlete pillows.  

UFC’s licensing program continues to grow as UFC’s licensing agent,

IMG licensing

, and UFC’s licensing team work collectively to partner with best-in-class manufacturers and retailers to build a global

retail licensing program across multiple channels of distribution and product categories. 2023 will see a great deal of UFC product launches and brand collaborations at retail and online in key territories around the globe.

UFC's key licensing partners include:

  • Isaac Morris for men’s, women’s, kids’ apparel and sleepwear in the U.S. and Canada

    • ID Supply Co. for men’s, women’s lifestyle apparel and accessories in the U.S. and Canada

      • Difuzed for men’s, women’s apparel, accessories and headwear in MENA

        • EuroFashion for men’s, women’s apparel, accessories and headwear in LATAM and the Caribbean

          • Bixlers for high-end jewelry in the U.S. and Canada

            • Brand Alliance for lifestyle fashion apparel in the U.K. and Ireland

              • Celio DTR for men’s lifestyle fashion apparel and accessories in EMEA, the U.K. and Benelux

                • Anti-Social Social Club DTR for apparel, accessories and fan merchandise worldwide

                  • Ecell Global for phone and tablet cases, laptop skins and gaming skins worldwide 

                    • University Sports Publications for UFC official annual yearbook in the U.S. 

                      • The Memento Group for UFC official memorabilia worldwide

                        • Sequoia Games for UFC flex virtual board game worldwide

                          • Excite USA for collectible figures worldwide

                            • Skillz for play-to-earn casual mobile games worldwide

                              • There will also be special releases later this year from EA Sports and Project Rock.

                                “As a sport, we continue to innovate and set ourselves apart as the gold standard in MMA, and we are approaching our global licensing program with the same world-class mindset,” says Meghan Mernin, senior director, licensing, UFC. “Leveraging our incredible brand equity, we have attracted top-tier manufacturers and retailers to develop product in multiple categories for distribution across all global retail channels. Connecting with our hundreds of millions of loyal fans around the world is at the forefront of our licensing approach. We intend to meet our fans where they shop, with merchandise they want, produced with a quality that upholds the excellence of UFC. We are truly just getting started.”  

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