UFC has announced a new collection of 30th anniversary products developed across multiple categories and a growing roster of key licensing partners creating merchandise for the popular sports organization in 2023 and beyond.

Some of UFC’s strategic licensing partners developing anniversary products include UFC’s official outfitting partners, Venum, Dyaco and Opro, for fight kits, fight gloves and mouth guards, respectively. Legends, Timex and Culture Kings add to the collection with newly developed 30th anniversary apparel, accessories, headwear, drinkware, watches and streetwear. Fans looking for 30th anniversary gifts and novelties can look to New Zealand Mint for precious metal collectible coins, Panini for Instant Cards and Big Shots for the Instagram-famous collectible athlete pillows.  

UFC’s licensing program continues to grow as UFC’s licensing agent, IMG licensing, and UFC’s licensing team work collectively to partner with best-in-class manufacturers and retailers to build a global retail licensing program across multiple channels of distribution and product categories. 2023 will see a great deal of UFC product launches and brand collaborations at retail and online in key territories around the globe.

UFC's key licensing partners include:

Related:TKO: WWE and UFC Set to Merge, Forming New $21B Entertainment Brand

“As a sport, we continue to innovate and set ourselves apart as the gold standard in MMA, and we are approaching our global licensing program with the same world-class mindset,” says Meghan Mernin, senior director, licensing, UFC. “Leveraging our incredible brand equity, we have attracted top-tier manufacturers and retailers to develop product in multiple categories for distribution across all global retail channels. Connecting with our hundreds of millions of loyal fans around the world is at the forefront of our licensing approach. We intend to meet our fans where they shop, with merchandise they want, produced with a quality that upholds the excellence of UFC. We are truly just getting started.”