has announced a new collection of 30th anniversary products developed across multiple categories and a growing roster of key licensing partners creating merchandise for the popular sports organization in 2023 and beyond.
Some of UFC’s strategic licensing partners developing anniversary products include UFC’s official outfitting partners, Venum, Dyaco and Opro, for fight kits, fight gloves and mouth guards, respectively. Legends, Timex and Culture Kings add to the collection with newly developed 30th anniversary apparel, accessories, headwear, drinkware, watches and streetwear. Fans looking for 30th anniversary gifts and novelties can look to New Zealand Mint for precious metal collectible coins, Panini for Instant Cards and Big Shots for the Instagram-famous collectible athlete pillows.
UFC’s licensing program continues to grow as UFC’s licensing agent,
, and UFC’s licensing team work collectively to partner with best-in-class manufacturers and retailers to build a global
UFC's key licensing partners include:
Isaac Morris for men’s, women’s, kids’ apparel and sleepwear in the U.S. and Canada
ID Supply Co. for men’s, women’s lifestyle apparel and accessories in the U.S. and Canada
Difuzed for men’s, women’s apparel, accessories and headwear in MENA
EuroFashion for men’s, women’s apparel, accessories and headwear in LATAM and the Caribbean
Bixlers for high-end jewelry in the U.S. and Canada
Brand Alliance for lifestyle fashion apparel in the U.K. and Ireland
Celio DTR for men’s lifestyle fashion apparel and accessories in EMEA, the U.K. and Benelux
Anti-Social Social Club DTR for apparel, accessories and fan merchandise worldwide
Ecell Global for phone and tablet cases, laptop skins and gaming skins worldwide
University Sports Publications for UFC official annual yearbook in the U.S.
The Memento Group for UFC official memorabilia worldwide
Sequoia Games for UFC flex virtual board game worldwide
Excite USA for collectible figures worldwide
Skillz for play-to-earn casual mobile games worldwide
There will also be special releases later this year from EA Sports and Project Rock.
“As a sport, we continue to innovate and set ourselves apart as the gold standard in MMA, and we are approaching our global licensing program with the same world-class mindset,” says Meghan Mernin, senior director, licensing, UFC. “Leveraging our incredible brand equity, we have attracted top-tier manufacturers and retailers to develop product in multiple categories for distribution across all global retail channels. Connecting with our hundreds of millions of loyal fans around the world is at the forefront of our licensing approach. We intend to meet our fans where they shop, with merchandise they want, produced with a quality that upholds the excellence of UFC. We are truly just getting started.”
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