IMG, UFC’s licensing agent, brokered the deal. Under the terms of the multi-year agreement, Bixler will manufacture and distribute UFC and MMA athlete-inspired jewelry at retail across the U.S. and Canada. The product line will be available around the globe via UFCStore.com.
The line offers rings, cufflinks, necklaces, bracelets and earrings for men and women through four distinct collections—UFC Elements, UFC Classics, UFC Octagon and UFC 25th anniversary. Key design elements include rubies, white sapphires, athlete logos and more.
“As America’s first jeweler with more than 230 years of experience providing customers with exquisite fine jewelry collections, it is a privilege to partner with a brand of Bixler’s caliber to offer exceptional UFC merchandise,” says Tracey Bleczinski, senior vice president, global consumer products, UFC. “Bixler has a longstanding reputation for delivering high quality, handcrafted jewelry, and we look forward to continually offering new designs and custom UFC-inspired pieces to our fans.”
In honor of the upcoming “UFC 229: Khabib vs. McGregor” match, UFC and Bixler have also unveiled custom designs inspired by Khabib “The Eagle” Nurmagomedov and Conor McGregor.