Sponsored By

UFC Body Locks Bling

Ultimate Fighting Championship is going from the ring to the bling with a new line of jewelry from Bixler.

License Global

September 26, 2018

1 Min Read

IMG, UFC’s licensing agent, brokered the deal. Under the terms of the multi-year agreement, Bixler will manufacture and distribute UFC and MMA athlete-inspired jewelry at retail across the U.S. and Canada. The product line will be available around the globe via UFCStore.com.

The line offers rings, cufflinks, necklaces, bracelets and earrings for men and women through four distinct collections—UFC Elements, UFC Classics, UFC Octagon and UFC 25th anniversary. Key design elements include rubies, white sapphires, athlete logos and more.

“As America’s first jeweler with more than 230 years of experience providing customers with exquisite fine jewelry collections, it is a privilege to partner with a brand of Bixler’s caliber to offer exceptional UFC merchandise,” says Tracey Bleczinski, senior vice president, global consumer products, UFC. “Bixler has a longstanding reputation for delivering high quality, handcrafted jewelry, and we look forward to continually offering new designs and custom UFC-inspired pieces to our fans.”

In honor of the upcoming “UFC 229: Khabib vs. McGregor” match, UFC and Bixler have also unveiled custom designs inspired by Khabib “The Eagle” Nurmagomedov and Conor McGregor.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like