Ultimate Fighting Championship has announced a multiyear deal with meal delivery service Trifecta Nutrition.
Under the terms of the deal, Trifecta will become UFC’s first official meal delivery partner, a new branded sponsorship category for the mixed martial arts organization. Trifecta will have a branded presence at UFC’s athlete training center in Las Vegas and at UFC live events. The two companies are also teaming up for a collection of co-branded videos, social media campaigns and branded food boxes, and they will promote a national sweepstakes together.
UFC and Trifecta first partnered in 2017 for “UFC 217: Bisping vs. St-Pierre” at Madison
Square Garden, where they unveiled a co-branded training and nutrition video starring former
UFC bantamweight champion Cody Garbrandt.