November 5, 2019
The deal, which was overseen by Bulldog Licensing, allows fans to collect the top players in both the U.K. and Europe after Topps entered a partnership with UEFA Champions League and UEFA Europa League to feature players like Cristiano Ronaldo, Lionel Messi and Kylian Mbappé in the new season launch of Match Attax.
“The consumer appetite for the Match Attax cards is phenomenal and is translating incredibly well into consumer products. We’re delighted to welcome two new leading licensees to the program. The new season launch has further strengthened the love for the property as the brand underlines its market dominance.”
The rights deal joins a long line of licensing collaborations already in place, extending to publishing, bags, stationery and nightwear with more categories in the pipeline.
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