UCLA Slam Dunks Nike, Jordan Brand Deal

Jordan Brand and Nike are officially the Bruins’ official athletic wear provider.
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December 9, 2020


UCLA Athletics has partnered with Nike to make Jordan Brand and Nike the University’s official athletic footwear, apparel and equipment provider beginning July 1, 2021.

Nike will supply uniforms, footwear, apparel and equipment to 22 of UCLA's 25 varsity athletic teams, while Jordan Brand will outfit the football and basketball programs with "Jumpman" product. With this six-year agreement, UCLA becomes the only school to wear the Jumpman in the Pac-12 Conference. It is also only the fifth university in the country to join forces with Jordan Brand on football, as well as both men's and women's basketball.

"UCLA Athletics is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to work with the best in the world; that is Nike and Jordan Brand," says Martin Jarmond, Alice and Nahum Lainer family director, athletics, UCLA. "Going into this process, our top priority was to secure the best quality and most innovative products to help our student-athletes

and coaches compete for championships. As we build upon our rich history and strive for greater heights, this transformative collaboration is a signal of the future. I want to thank Chancellor Block for his leadership and support in establishing a relationship that will make the entire Bruin community proud."

The contract will extend beyond outfitting collegiate athletics teams as well. Nike will lend its support to UCLA Athletics' student-athlete development programs, offer two summer internships per calendar year to UCLA students and annually host a group of selected UCLA students at its headquarters for an educational experience.

"UCLA has a rich tradition of excellence on the court and field, as well as in the classroom,” says Craig Williams, president, Jordan Brand. “Like Nike and Jordan Brand, the Bruins have a championship mindset and their impact is felt both in sport and within the community. We are beyond excited to welcome UCLA into the family and are looking forward to partnering with some of the best athletes in the world."

Officially licensed UCLA x Nike gear and UCLA x Jordan gear will become available next fall. The UCLA Store is the official retailer of UCLA Athletics and will be among the first to feature the new apparel.

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