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April 6, 2018
Women’s sports licensed fashion brand Touch by Alyssa Milano has unveiled its first collection of NFL player-identified fashions under a new licensing agreement with the NFL Players Association via its licensing arm NFL Players Inc.
The Touch by Alyssa Milano brand launched in 2007 under the G-III Apparel Group and is focused on offering women fashionable fan gear. The new NFLPA partnership expands on the brand's current relationship with the NFL.
The new Touch NFLPA line will include tops and hoodies featuring the names and numbers of a host of current NFL players. The line will launch at department, stadium, sporting goods and specialty sports stores, as well as the NFLShop and Fanatics websites.
“I’m excited to team up with the NFLPA and continue to offer women more options in the sports licensed apparel space," says Milano. "This provides fans a great new way to demonstrate passion for their favorite teams and players.”
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