Learn which NFL players scored big on NFLPA’s Top 50 Player Sales List.

Bibi Wardak

October 28, 2019

2 Min Read

NFL superstar quarterback Tom Brady has once again topped the pro-football player retail sales list, based on data foreshadowing the 2019-20 NFL season.

As the 2019 Super Bowl champion, it’s no surprise the New England Patriots would once again tackle the competition and lead in sales of licensed merchandise. Patriots powerhouse and perennial fan-favorite Tom Brady has again ranked No. 1 on the NFLPA Top 50 Player Sales List, which includes sales of all officially licensed NFL player merchandise through the pre-season (March 1 - Aug. 31, 2019).

The list, which comprises the most up-to-date, comprehensive sales figures currently available, is the only verified ranking of all officially licensed NFL player sales. Sales figures and data are reported by more than 75 NFLPA licensees including NIKE, Fanatics, Funko, New Era and more. Product categories span video games, jerseys, t-shirts, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, among many others.

Top 10 Players Based on All Licensed Product Sales Include:

1. Tom Brady, QB, New England Patriots

Brady is the only NFL player to top the list seven times. He was named year-end retail king twice and has never ranked lower than the Top 9.

2. Patrick Mahomes II, QB, Kansas City Chiefs

Mahomes II has jumped from No. 6 to No. 2 on the list.

3. Baker Mayfield, QB, Cleveland Browns

 Mayfield led in Funko Pop! Vinyl sales, ranking No. 1.

4. Odell Beckham Jr., WR, Cleveland Browns

Beckham Jr. was among the most popular players in sales of framed memorabilia from Highland Mint and bobbleheads by Forever Collectibles.

5. Khalil Mack, LB, Chicago Bears

Mack was a top seller of t-shirts by 500 Level.

6. Ezekiel Elliott, RB, Dallas Cowboys

Elliott ranked as a top-seller among licensed NFL jersey sales.

7. Aaron Rodgers, QB, Green Bay Packers

Rodgers ranked high in the framed memorabilia category.

8. Saquon Barkley, RB, New York Giants

Barkley was a top seller in the wall decal and t-shirt categories.

9. JuJu Smith-Schuster, WR, Pittsburgh Steelers

Smith-Schuster moved up 16 spots to No. 9 and was a top seller in wall decal and holiday ornament sales.

10. Dak Prescott, QB, Dallas Cowboys

Prescott was a leader in sales of jerseys and headwear from New Era.

For the complete list of 2019 NFL players ranked via licensed product sales, visit NFLPA.com.

About the Author(s)

Bibi Wardak

Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.

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