Golf ball company Titleist has announced a partnership with Rugby League World Cup 2021 to provide official personalized golf balls for the new event that will see the men's, women's and wheelchair tournaments run concurrently for the first time between October 23 and November 27, 2021.
"Titleist is a brand that symbolizes sporting excellence, and another partner who shares our vision in delivering the biggest and best Rugby League World Cup ever," says Jonathan Neill, commercial director, Rugby League World Cup 2021. "Titleist is not only committed to producing industry-leading products but has also demonstrated a desire to collaborate with other sports and major events through their customization offering and digital platform which will support the tournament's ambition of reaching new audiences."
As a licensed partner, Titleist will give golfers the chance to add the tournament logo or any of the participating teams' marks to their industry-leading golf ball line-up via the My Titleist platform – consisting of the Pro V1, Pro V1x and AVX, in addition to the Tour Speed, Tour Soft, Velocity and TruFeel golf balls.
"Partnering with a world-first event like this demonstrates Titleist's determination to join forces with globally recognized properties to help increase awareness and engagement across multiple sports and audiences," says Edward Shirley, corporate sales manager, Titleist. "The partnership is an extremely exciting one for Titleist and we look forward to working with the Rugby League World Cup this year."