Tencent to Expand NBA Coverage in China

The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership. 

April 6, 2018

Tencent to Expand NBA Coverage in China

The National Basketball Association has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership. 

As the exclusive official digital partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights through computers and mobile devices. 

NBA live games and content will to available for fans via special NBA sections on Tencent platforms including Weixin, QQ, Qzone, Tencent Video and Tencent News.

The partners will also launch the first-ever NBA League Pass in China, providing fans with access to a full season of live and on-demand NBA games.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.