The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.

April 6, 2018

1 Min Read

The National Basketball Association has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership. 

As the exclusive official digital partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights through computers and mobile devices. 

NBA live games and content will to available for fans via special NBA sections on Tencent platforms including Weixin, QQ, Qzone, Tencent Video and Tencent News.

The partners will also launch the first-ever NBA League Pass in China, providing fans with access to a full season of live and on-demand NBA games.

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