Team GB, The Point.1888 Renew Licensing and Retail Partnership

As the countdown to Paris 2024 continues, the duo has signed a flurry of new partners.

License Global

January 19, 2023

Team GB merchandise. The Point.1888

Team GB

and

The Point.1888

have renewed their licensing and retail partnership which will run up to the Paris 2024 Olympic Games.

“We are incredibly proud of the resilience and successes of the Tokyo 2020 licensing and retail program and cannot wait to continue working alongside the fabulous group of people at Team GB, bringing on board market leading partners to help unite and inspire the nation through sport,” says Hannah Redler, director, retail and sport, Point.1888.

With less than two years to go until Paris 2024, a flurry of new partners are in the works, as well as key renewals with the likes of

BDA

The Royal Mint

, and Greensnow. A new partnership between Team GB and Fashion UK will offer family collections to consumers, while a new jewelry license with Mappin&Webb and new underwear license with Oddballs will offer more ways for fans to get behind the team.

“This is always a huge moment for our team of athletes: preparations are ramping up to the next level, and the support from

The Point.1888 and from our U.K. licensees and retailers is more important than ever,” says Paul Ellis, head, licensing, Team GB. “The run up to Paris 2024 is going to be really exciting, and we’ll shortly be unveiling some new licensing assets that will take this program to the next level. We look forward to bringing fans along for the journey at what is set to be an incredible event.”