Team GB, The Point.1888 Renew Licensing and Retail Partnership

As the countdown to Paris 2024 continues, the duo has signed a flurry of new partners.

License Global

January 19, 2023

1 Min Read
Team GB merchandise.
Team GB merchandise. The Point.1888

Team GB and The Point.1888 have renewed their licensing and retail partnership which will run up to the Paris 2024 Olympic Games.

“We are incredibly proud of the resilience and successes of the Tokyo 2020 licensing and retail program and cannot wait to continue working alongside the fabulous group of people at Team GB, bringing on board market leading partners to help unite and inspire the nation through sport,” says Hannah Redler, director, retail and sport, Point.1888. 

With less than two years to go until Paris 2024, a flurry of new partners are in the works, as well as key renewals with the likes of BDA, The Royal Mint, and Greensnow. A new partnership between Team GB and Fashion UK will offer family collections to consumers, while a new jewelry license with Mappin&Webb and new underwear license with Oddballs will offer more ways for fans to get behind the team. 

“This is always a huge moment for our team of athletes: preparations are ramping up to the next level, and the support from The Point.1888 and from our U.K. licensees and retailers is more important than ever,” says Paul Ellis, head, licensing, Team GB. “The run up to Paris 2024 is going to be really exciting, and we’ll shortly be unveiling some new licensing assets that will take this program to the next level. We look forward to bringing fans along for the journey at what is set to be an incredible event.” 

Related:Moonbug Extends Partnership with Retail Agency Spotlight.1888

Read more about:

The Point.1888Team GB

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like