Team GB is remaining active during lockdown and the months after, staying in touch with their fan base through new deals and activations. Even after the postponement of the Olympic Games, the brand is getting ahead.

Team GB will appear at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. They will be a keynote speaker during the first week of the event, which takes place Oct. 6-29. Register for free now!

Working with their partners, the University of Hull, Team GB launched a podcast series which gave insights into the defining moments in the careers of some of their most famous athletes. 

In addition, they continued their commitment with Toyota to try to get the nation active, and instead of a physical I Am TeamGB event, they went digital, working with social media platform TikTok to get people moving. 

Their licensee program is headed by The Point.1888. Partnerships include brands like “Peppa Pig” and more.

The brand is working on a brand new style guide, which will launch in October to show retailers and licensees new assets and design ideas that showcase the breadth of the Team GB brand. 

“When the time comes for the Games to happen next July, and we have every belief the Games will happen, it will be a seminal sporting moment, bringing the world back together to celebrate the best sporting accomplishments and the continuing power of the human race to triumph over adversity,” says Paul Ellis, retail head, Team GB. “Team GB and its athletes will be ready. We will be prepared to compete at our best, in no small part thanks to our commercial partners, licensees and donors who remain our lifeblood, ensuring we can send the best teams to Tokyo next summer, Beijing six months later for the Olympic Winter Games and the Paris Olympic Games in 2024.”

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