With Tokyo 2020 Olympic games under a year away and marketing efforts in full force, Team GB will exhibit at Brand Licensing Europe 2019.

Having seen an increase in support as a result of its brand licensing efforts to date, Team GB is showing its continued commitment to the industry by choosing BLE to launch its new marketing campaign on Oct. 1.

“Team GB has a rich history in licensing, and our current efforts continue to support us both financially and in generating support from the nation,” says Paul Ellis, head, licensing, Team GB. “It won’t be long until our new product ranges are in stores, and with Tokyo 2020 edging ever closer, we’re delighted to be exhibiting at this event.”

Team GB will exhibit alongside its brand licensing agency, The Point.1888, and is currently working with the agency to expand the Team GB brand into new categories and retail channels to use generated income to reinvest in training, equipment and facilities. The intention is to also drive awareness of and support for the team in the run-up to the Tokyo 2020 Olympic Games.

“Sports brands are growing in popularity in our industry, and our dedicated Sports area at the event is one everyone must visit,” says Anna Knight, vice president, global licensing group, Informa Markets. “I’m delighted that Team GB will be represented at the event given the support it’s also giving us in raising the industry’s profile, and I wish them the best of luck with their new marketing campaign.”

Team GB can be found at stand F402, and The Point.1888 will be exhibiting at stand C380. runs Oct. 1-3 at ExCel London. Register for free to attend the event at BrandLicensing.eu.