Super Bowl Spending to Surpass $14B

Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.                                                                                                                                                                                              

April 6, 2018

Super Bowl Spending to Surpass $14B

The most widely watched U.S. sporting event of the year will draw an estimated 184 million viewers when the Seattle Seahawks return to the Super Bowl after last year’s win to face the New England Patriots on Feb. 1, for Super Bowl XLIX, according to the National Retail Federation.

Average viewer spending is estimated to reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.

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