Steiner Acquires Yogi Berra RightsSteiner Acquires Yogi Berra Rights

Sports marketing company takes on famous Yankee, hires new executive vice president.

Steiner Sports has acquired the exclusive licensing rights to The New York Yankees’ Hall of Fame catcher Yogi Berra’s name and likeness from the Berra family.

The company has also acquired the rights to market the remaining pieces of the Yogi Berra memorabilia collection.

“Our dad had a special relationship with Brandon Steiner and we as a family decided that he and Steiner Sports would be an ideal fit for us to carry on Yogi Berra’s legacy,” says the Berra family. “The combination of Steiner’s relationship with the Yankees and their sports marketing expertise made it an easy choice.”

Steiner Sports has also appointed Ed Schauder to the role of executive vice president, licensing and general counsel, to initially manage the Yogi Berra licensing program, as well as other licensing accounts, and manage the creation and growth of a new licensing division within the company.

“We are also thrilled to have Ed Schauder join our team,” says Brandon Steiner, founder and chief executive officer, Steiner Sports. “He brings many years of experience, expertise and outstanding relationships in the field to his new position at Steiner Sports, and I am quite confident that he will significantly expand and elevate our business.”