Brit Gordon has joined the consumer products agency and division of CAA Sports, Fermata Partners.

In his new role, Gordon will collaborate with Fermata’s founding partners Kit Walsh, Scott Bouyack, Derek Eiler and Chris Prindiville on behalf of the PGA Tour, which recently finalized a long-term representation agreement with Fermata.

Prior to joining Fermata, Gordon most recently served as global licensing manager for the Manchester United Football Club. While with Man U, he helped transition the football club’s global licensing, e-commerce and franchise retail businesses to in-house management. He also served 15 years at the Collegiate Licensing Company.