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Sports Illustrated, UNKNWN Team Up for LeBron James Collection

“The Chosen One” collection pays homage to basketball star’s first Sports Illustrated cover.

Sports Illustrated is teaming up with UNKNWN, the apparel brand launched by athlete LeBron James to drop a collaboration that honors James’ first Sports Illustrated cover.

The collaboration features co-branded black t-shirts and hoodies and displays James’ SI cover from February 18, 2002 cover when he was a high school junior that dubbed him “The Chosen One.” The pieces are designed to celebrate the legacy of Sports Illustrated and embody the qualities that have defined James’s career and journey.

The capsule will be supplemented with look book photography and will drop Friday, May 21 at 11 a.m. EST/8 a.m. PST exclusively in-store and online at

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