NFL Consumer Products has encouraged staff of corporate sponsors to show off their fandom by sporting their favorite NFL licensed apparel.

Partners joining the activation includes For Bare Feet and Fanmats, showing their support for NFL teams by wearing their favorite team’s gear to work. The activation is part of the festivities around the NFL’s 100^th season celebration. NFL games kicked off on Sept. 5 with a Thursday night game between the Chicago Bears and Green Bay Packers.

“There is a tremendous buzz throughout our building leading up to the start of the NFL season; the excitement and anticipation reminds me of the holidays,” says Kelly Baugh, chief executive officer, For Bare Feet. “Each year our anticipation gets bigger and bigger.”

For Bare Feet recently made news when it added two execs to its management team. John Corrigan joined the company as chief financial officer, and Jeff Jackowski filled the newly created role of inventory control manager.