Spin Master Makes Moves with Monster JamSpin Master Makes Moves with Monster Jam

Spin Master has been selected as the new global toy partner for Monster Jam, a live motorsport event tour.

The deal kicks off a 10-year licensing partnership between Feld Entertainment and Spin Master. The first items in the official Monster Jam toy range will become available this month. Initial items include the World of Monster Jam Trucks, scaled-down replicas of the vehicles featured at Monster Jam events. World of Monster Jam Trucks come equipped with BKT tires, stylized chrome rims, an authentic chassis with chrome detailing and a molded driver, across more than 100 collectible SKUs including Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco. Each 1:64 scale pack comes with an exclusive driver figure and poster. Other items include the Rev 'N Roar Monster Trucks, Monster Jam Monster Dirt and 1:64 Scale Vehicle Playsets.

"We're thrilled to give Monster Jam fans an elevated play experience with the official launch of Spin Master's authentic Monster Jam toy line," says Ben Gadbois, director, global president and chief operating officer, Spin Master. "Our commitment to continued innovation is reflected in the meticulous details and features of the trucks and the exciting experiences our partnership with Feld creates. We thrive on pushing the boundaries of imagination and fun, and now Monster Jam fans can simulate real action and play beyond the events they know and love."

Monster Jam holds 350 events every year across five continents.

The organization will host more than 30 Monster Jam Pit Parties in stadiums and arenas across the U.S. including the World Finals in May. The event will promote all-new authentic Monster Jam products including three scales of the Monster Jam trucks, multiple playsets, Monster Dirt and more.