SNAPS has teamed up with the NFLPA to debut a line of player-inspired snapback headwear accessories.
The first release of the Football Stars SNAPS collection includes 10 NFL veterans, rising stars and rookies such as:
- Saquon Barkley;
- Odell Beckham Jr.;
- Tom Brady;
- Ezekiel Elliott;
- Lamar Jackson;
- George Kittle;
- Patrick Mahomes;
- Baker Mayfield;
- Tua Tagovailoa; and
- Chase Young.
All items in the line are available on SNAPS’ website starting now. The deal was brokered by the NFLPA’s licensing and marketing arm, NFL Players Inc. The NFLPA will be an exhibitor at this year’s Festival of Licensing where the group will be available to discuss potential partnerships.
"We've been getting requests for NFL players since we released our first NBA collection and we're excited to make this happen,” says Matt Eldridge, chief executive officer, SNAPS. “Football is so massive, such a part of the fabric of our nation. We're proud to partner with the NFLPA to celebrate these players, the fans that love them, and the return of the game.”
The SNAPS deal comes on the heels of the recently announced list of NFLPA Rising Stars, which aims to identify players poised to have an impact on consumer sales and eventually rank among the top sellers of officially licensed, player-identified merchandise in the new season.