The J.M. Smucker Company has partnered with seven Team USA athletes for a promotional campaign ahead of the Rio 2016 Olympic Games.

Athletes Conor Dwyer, Allyson Felix, Ali Krieger, Shawn Johnson, Aly Raisman, April Ross and Melissa Stockwell will now be featured in advertising, packaging, digital marketing and retail promotions for the Smucker’s, Folgers, Jif and Smucker’s Uncrustables brands.

Exclusive content about each athlete and their personal journey toward the Olympics will also be shared on participating brands’ digital and social media properties.