Max Chilton hits the track in a 'Skylanders'-themed vehicle.
The partnership will bring to life the vehicles-to-life innovation of the upcoming new game “Skylanders SuperChargers.”
Chilton, a 24-year-old former Formula 1 driver and fan of the "Skylanders" franchise, race Laguna Seca in a Skylanders-themed race car last weekend.
“It’s great to once again be working with the team from 'Skylanders' to support the launch of their new 'Skylanders SuperChargers' game,” says Chilton. “This follows an event we did together recently in Germany at the Gamescom conference. I’m excited to have developed the relationship and bring it into my racing. At Laguna Seca, my Indy car will be branded with 'SuperChargers' livery as part of a number of media and digital promotions. The 'Skylanders Superchargers' game is all about speed, reactions and, of course, winning, so there are obvious parallels to real-life racing, albeit I can’t grab power-ups or slow other drivers down with a laser cannon.”
“Max epitomizes what ‘Skylanders SuperChargers’ is all about–high-energy, fun, powerful, vehicles and racing,” says John Coyne, senior vice president, consumer marketing, Activision. “'Skylanders' appeals to fans of all ages, and we’re excited to see Max’s SuperCharged performance.”
The video game will be available on Sept. 20 in North America, Sept. 25 in Europe, and Sept. 26 in Australia/New Zealand on the Xbox One, Xbox 360, PlayStation 4, PlayStation 3 and Nintendo Wii U systems. Additionally, the "Skylanders SuperChargers" experience will be available on Apple TV and select iPad, iPhone and iPod touch devices. The Toys ‘R’ Us Times Square New York flagship store will featuring "Skylanders SuperChargers"on Sept. 19 and Sept. 20 in a special event that will let Portal Master try our the game and receive a free Hot Streak “Skylanders SuperChargers” vehicle while supplies last.
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