, a digital sports platform and licensed sports merchandise provider, have announced an exclusive partnership that will see Fanatics launch and run the official Six Nations Rugby online store for fans ahead of the 2023 tournaments.
The online store, now live, will offer fans around the world a wide range of officially licensed products, including jerseys, training and lifestyle wear. As part of the partnership, Fanatics will exclusively manufacture Six Nations Rugby fan apparel and outerwear, as well as headwear including branded caps and beanies.
The partnership, which will run until 2028, will include the Guinness Men’s Six Nations, the TikTok Women’s Six Nations, Under-20s and Under-18s tournaments and the Autumn Nations Series. Through Fanatics, Six Nations Rugby fans will have access to Fanatics’ Cloud Commerce platform.
“The Guinness Men’s Six Nations and TikTok Women’s Six Nations are among the most-anticipated dates in the sporting calendar, holding
The online Six Nations Rugby Store, which has been redesigned and constructed by Fanatics, will provide rugby fans a shopping experience including the option to shop online or via mobile, hi-res product displays, frictionless checkout, English, French and Italian language options and quick access to new product offerings.
“The partnership with Fanatics, and the launch of our new online store, highlights the desire to enhance the experience for fans, at every touchpoint,” says Nikki Hughes, head, business development and partnerships, Six Nations Rugby. “Each year, more and more fans are engaging with our competitions, so to be able to now offer them the best official merchandise through a best-in-class e-commerce platform is something we are sure fans will welcome.”
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