Zumer Sport has partnered with CLC to launch a collegiate licensing program and college collection of 200 SKUs on Fanatics.
Zumer Sport offers backpacks, bags and accessories for several top universities. Each product uses patented designs with actual football, basketball and baseball materials. The initial line will include CLC licenses from universities including:
- Penn State;
- Michigan State;
- Florida State;
- West Virginia;
- and Tennessee.
“We are so excited to be working with CLC and Fanatics to provide college fans our unique lifestyle products,” says Dan Hock, president, Zumer Sport. “Our customers love the look and feel of real sports-ball materials on these products, and we can now offer them with their favorite universities.”
The Zumer Sport CLC license and distribution deal with Fanatics was brokered with the assistance of The Brand Liaison. Among its clients, The Brand Liaison also represents brands such as Amy Coe and B.U.M. Equipment.
“We loved this product from the first minute we saw it!” shares Steven Heller, president, The Brand Liaison. “We knew that acquiring the collegiate licenses from CLC as well establishing a relationship with Fanatics would be the catalyst to increasing sales and distribution. And we got it done!”