Shaquille O’Neal Heads to J.C. Penney
Big Aristotle is launching an apparel line for plus-size and tall men.
NORTH AMERICA–J.C.Penney has tapped basketball legend Shaquille O’Neal to serve as the company’s new, exclusive style ambassador for men’s big and tall department.
The partnership will see O’Neal, who stands at 7’1”, develop a new big and tall menswear line as well as furnishings under the Shaquille O’Neal XLG brand in association with Authentic Brands Group.
To support the collection, O’Neal will appear in marketing campaigns for the line in the weeks leading up to Father’s Day.
The line will launch in select JCPenney stores and online at JCPenney.com
JCPenney will share additional details of the partnership and the exclusive Shaquille O’Neal XLG line later this spring.